Mission Produce, Inc. Turns Black Friday Green
Mission Produce, Inc., the world’s largest grower, packer and marketer of fresh Hass avocados, is shaking things up on Black Friday this year by “turning it green.” This week, Mission Produce announced its “after Thanksgiving” campaign dubbed #GreenFriday. This avo-casion is a comprehensive social media and retail program designed to promote the usage of avocados in Thanksgiving leftover meals.
Over the past two years, U.S. shoppers have increasingly consumed avocados the week following Thanksgiving. “We have noticed that Americans are eating more avocados during this time frame and Mission Produce’s retail partners have profited from it,” stated senior director of business development, Patrick Cortes. “Due to an ample supply of avocados and the opportunity to push a hot item, retailers experienced a 30% lift by promoting avocados after Thanksgiving.”
Recognizing a trend when it sees one, Mission Produce paired up with social media influencer @TheModernProper to help bring excitement to this post-Thanksgiving program. @TheModernProper created four unique recipes and will post them on social media on #GreenFriday. All of these recipes incorporate Thanksgiving leftovers and emphasize avocados as the feature ingredient. Mission Produce will also share the recipes on all of its social media channels throughout #GreenFriday and the week subsequent Thanksgiving. Director of marketing, Denise Junqueiro, says, “After a long day of Black Friday shopping, I am looking forward to #GreenFriday. What better way to end the day than with turkey taquitos paired with avocado crema?”
U.S. consumers are searching for ways to flavor their Thanksgiving leftovers, and avocados make the perfect ingredient. “Our #GreenFriday campaign offers retailers a great way to promote avocados after Thanksgiving. Black Friday is America’s day of discounts and Mission Produce’s #GreenFriday program is one of the best deals around,” concludes Junqueiro.
About Mission Produce: Mission Produce operates state-of-the-art avocado packing facilities in California, Mexico, Peru and Chile. In addition, the company’s global distribution network includes nine ripe centers in North America, with additional ripe centers in Europe and China. Over the past 35 years, Mission has grown to become the leader in the worldwide avocado business.